WORK
1
OF
10
Branding
BROADCAST
Women’s Tennis Association
Women’s Tennis Association
The Women’s Tennis Association (WTA) is one of the world’s most high-profile sports organisations. I contributed to redefining its identity, shifting it from a traditional sports brand to a more dynamic sports entertainment experience. I worked closely with the team across brand identity, broadcast assets, and social media campaigns to help deliver a cohesive and comprehensive branding system.
The Women’s Tennis Association (WTA) is one of the world’s most high-profile sports organisations. I contributed to redefining its identity, shifting it from a traditional sports brand to a more dynamic sports entertainment experience. I worked closely with the team across brand identity, broadcast assets, and social media campaigns to help deliver a cohesive and comprehensive branding system.
Broadcast design
Iconography
Design system
Brand guideline
Artworking
Broadcast design
Iconography
Design system
Brand guideline
Artworking
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Broadcast
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Broadcast
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
