WORK
2
OF
8
Branding
Campaign
The Economist
The Economist
When common sense is hard to come by, it helps to know which way is up. In today’s chaotic information landscape, how can The Economist remain a clear and trusted voice? I worked with the team on revisiting the publication’s core strength, a clear-eyed critical perspective, and contributed to redefining how it is expressed.
Broadcast design
Iconography
Design system
Brand guideline
Artworking
Broadcast design
Iconography
Design system
Brand guideline
Artworking
Stuart Watson
/ Exec Creative Director
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Stuart Watson
/ Exec Creative Director
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Stuart Watson
/ Exec Creative Director
Simone Costa
/ Senior Motion Designer
Reuben Osborne
/ Junior Motion Designer
Isabel Maguire
/ Senior Strategist
Millie Riley
/ Strategist
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Natalie Doto
/ Design Director
Rebecca Grover
/ Senior Designer
Sofia Clausse
/ Senior Designer
Hikari Funayama
/ Designer
Glyphs
At the heart of the new identity are the “glyphs.” Once familiar as marks that connect text, they have been reimagined as visual elements that bring focus to copy and emphasize key ideas.
Glyphs
At the heart of the new identity are the “glyphs.” Once familiar as marks that connect text, they have been reimagined as visual elements that bring focus to copy and emphasize key ideas.
Approach
With a focus on digital expansion and reaching younger audiences, we reworked headline writing to be sharper and more distinctive. Through the strength and rhythm of language, we introduced a sense of tension across every brand touchpoint.
Approach
With a focus on digital expansion and reaching younger audiences, we reworked headline writing to be sharper and more distinctive. Through the strength and rhythm of language, we introduced a sense of tension across every brand touchpoint.
Outcome
This campaign was designed to turn heads. At Westfield World Trade Center, it’s brought to life across some of the world’s largest and most striking screens, where it commands attention
Outcome
This campaign was designed to turn heads. At Westfield World Trade Center, it’s brought to life across some of the world’s largest and most striking screens, where it commands attention
