WORK
3
OF
10
Branding
BROADCAST
The Economist
Insider
The Economist Insider
This project is to build the brand identity for “The Economist Insider,” a new premium video service that brings audiences into the heart of the newsroom. This subscription transforms the news experience from passive consumption into active engagement, allowing users to gain an active news experience, joining expert debates in real time. The goal was to build a brand identity that maintains consistency with the core brand of The Economist while expressing a distinct sense of premium value.
This project is to build the brand identity for “The Economist Insider,” a new premium video service that brings audiences into the heart of the newsroom. This subscription transforms the news experience from passive consumption into active engagement, allowing users to gain an active news experience, joining expert debates in real time. The goal was to build a brand identity that maintains consistency with the core brand of The Economist while expressing a distinct sense of premium value.
Design system
Iconography
Title design
Brand guideline
Artworking
Design system
Iconography
Title design
Brand guideline
Artworking
Stuart Watson
/ Exec Creative Director
George Edwards
/ Design Director
Isabel Maguire
/ Senior Strategist
Stuart Watson
/ Exec Creative Director
George Edwards
/ Design Director
Isabel Maguire
/ Senior Strategist
Stuart Watson
/ Exec Creative Director
George Edwards
/ Design Director
Isabel Maguire
/ Senior Strategist
Hikari Funayama
/ Designer
Reuben Osborne
/ Junior Motion Designer
Hikari Funayama
/ Designer
Reuben Osborne
/ Junior Motion Designer
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Broadcast
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Broadcast
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Behind the scene
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
