The Economist
Insider

The Economist Insider

This project is to build the brand identity for “The Economist Insider,” a new premium video service that brings audiences into the heart of the newsroom. This subscription transforms the news experience from passive consumption into active engagement, allowing users to gain an active news experience, joining expert debates in real time. The goal was to build a brand identity that maintains consistency with the core brand of The Economist while expressing a distinct sense of premium value.

Design system

Iconography

Title design

Brand guideline

Artworking

Design system

Iconography

Title design

Brand guideline

Artworking

Stuart Watson
/ Exec Creative Director

George Edwards
/ Design Director

Isabel Maguire
/ Senior Strategist

Stuart Watson
/ Exec Creative Director

George Edwards
/ Design Director

Isabel Maguire
/ Senior Strategist

Stuart Watson
/ Exec Creative Director

George Edwards
/ Design Director

Isabel Maguire
/ Senior Strategist

Hikari Funayama
/ Designer

Reuben Osborne
/ Junior Motion Designer

Hikari Funayama
/ Designer

Reuben Osborne
/ Junior Motion Designer

Glyphs

Building on the visual language of The Economist, “glyphs” were carried into the Insider identity.  To introduce distinction, Insider uses a circular glyph system. A blinking motion, reminiscent of a recording button, links the visual language to the service’s core behaviour.

Glyphs

Identity

Inspired by architectural blueprints, the graphic language unpacks the structure of information, drawing users beyond the headlines and into the inner side of the newsroom.

Identity

Inspired by architectural blueprints, the graphic language unpacks the structure of information, drawing users beyond the headlines and into the inner side of the newsroom.