WORK
4
OF
8
Brand Repositioning
Logo
ETO FC Győr
ETO FC Győr
This project introduced a new badge for ETO FC Győr following its return to the top league. I was involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.
This project introduced a new badge for ETO FC Győr following its return to the top league. I was involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.
Brand Repositioning
Identity Refresh
Terry Stephens
/ Exec Creative Director
Ash Watkins
/ Creative Director
Isabel Maguire
/ Senior Strategist
Terry Stephens
/ Exec Creative Director
Ash Watkins
/ Creative Director
Isabel Maguire
/ Senior Strategist
Saxon White
/ Senior Designer
Hikari Funayama
/ Designer
Saxon White
/ Senior Designer
Hikari Funayama
/ Designer
Challenge
The on-badge name has been simplified from ETO Győr to simply ETO, filling the shield with custom lettering, while the iconic diagonal line integrates proudly across the typography.
Challenge
The on-badge name has been simplified from ETO Győr to simply ETO, filling the shield with custom lettering, while the iconic diagonal line integrates proudly across the typography.
Identity
Through research into the club’s history and archives, we identified a pin badge from its most successful era as a key reference. The relief, both a symbol of victory and a tribute to the region’s agricultural heritage, was reinterpreted through multiple style explorations and refined into a form that enhances the clarity of the crest.
Identity
Through research into the club’s history and archives, we identified a pin badge from its most successful era as a key reference. The relief, both a symbol of victory and a tribute to the region’s agricultural heritage, was reinterpreted through multiple style explorations and refined into a form that enhances the clarity of the crest.
Behind the scene
Over 100 logo variations were created and evaluated through iterative testing before arriving at the final design.
Behind the scene
Over 100 logo variations were created and evaluated through iterative testing before arriving at the final design.
