WORK
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Brand Repositioning
Logo
F37 Holborn
F37 Holborn
Nomad partnered with F37 to launch their latest typeface, F37 Holborn, inspired by advertising and shop signs found in 1970s Holborn. In this project, I contributed designing some series of shop signs, translating architectural details and the character of local people into distinctive badge marks where the typeface plays the starring role.
Nomad partnered with F37 to launch their latest typeface, F37 Holborn, inspired by advertising and shop signs found in 1970s Holborn. In this project, I contributed designing some series of shop signs, translating architectural details and the character of local people into distinctive badge marks where the typeface plays the starring role.
Brand Repositioning
Identity Refresh
Ash Watkins
Becky Grover
Craig Berry
Callum Shackell-York
Dominic White
George Edwards
Hikari Funayama
Ash Watkins
Becky Grover
Craig Berry
Callum Shackell-York
Dominic White
George Edwards
Hikari Funayama
Lauren Miller
Natalie Doto
Simone Costa
Saxon White
Terry Stephens
Lauren Miller
Natalie Doto
Simone Costa
Saxon White
Terry Stephens
Concept
To tell the story behind the typeface, we created a walking tour of modern Holborn, told through the vernacular of 100 signs set entirely in F37 Holborn. Readers are invited to explore Holborn’s eight historic districts in person with a printed typology and walker’s playlist, or to enjoy the journey from the comfort of their own armchair.
Concept
To tell the story behind the typeface, we created a walking tour of modern Holborn, told through the vernacular of 100 signs set entirely in F37 Holborn. Readers are invited to explore Holborn’s eight historic districts in person with a printed typology and walker’s playlist, or to enjoy the journey from the comfort of their own armchair.
Mascot character
For one of the shop signs, I designed a coffee bean–shaped mascot. Its droopy eyelids and relaxed posture add a sense of character, making it feel uniquely tailored to the cafe.
Mascot character
For one of the shop signs, I designed a coffee bean–shaped mascot. Its droopy eyelids and relaxed posture add a sense of character, making it feel uniquely tailored to the cafe.
Illustrative signature
One of the shop in Holborn, The Members' Common Room (MCR), set within the historic Lincoln's Inn estate, boasts a stunning architectural design and captivating ceiling arches in the dining area. These iconic elements inspired an exploration of how they could be incorporated into the signage design, blending type, illustration, and architectural forms.
Illustrative signature
One of the shop in Holborn, The Members' Common Room (MCR), set within the historic Lincoln's Inn estate, boasts a stunning architectural design and captivating ceiling arches in the dining area. These iconic elements inspired an exploration of how they could be incorporated into the signage design, blending type, illustration, and architectural forms.
