WORK
4
OF
10
Brand Repositioning
Logo
F37 Holborn
F37 Holborn
This project introduced a new badge for ETO FC Győr following its return to the top league. I was directly involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.
This project introduced a new badge for ETO FC Győr following its return to the top league. I was directly involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.
Brand Repositioning
Identity Refresh
Terry Stephens
/ Exec Creative Director
Ash Watkins
/ Creative Director
Isabel Maguire
/ Senior Strategist
Terry Stephens
/ Exec Creative Director
Ash Watkins
/ Creative Director
Isabel Maguire
/ Senior Strategist
Saxon White
/ Senior Designer
Hikari Funayama
/ Designer
Saxon White
/ Senior Designer
Hikari Funayama
/ Designer
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
Challenge
Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.
