WORK

4

OF

10

Brand Repositioning

Logo

Walkers & Winers

Walkers & Winers

This project introduced a new badge for ETO FC Győr following its return to the top league. I was directly involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.

This project introduced a new badge for ETO FC Győr following its return to the top league. I was directly involved in reinterpreting the club’s heritage and its relationship with the fan community, contributing to a design and brand repositioning where tradition and innovation are held in balance.

Brand Repositioning

Identity Refresh

Stuart Watson
/ Exec Creative Director

Hikari Funayama
/ Designer

Stuart Watson
/ Exec Creative Director

Hikari Funayama
/ Designer

Challenge

Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.

Challenge

Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.

Challenge

Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.

Challenge

Challenging the category’s reliance on conventional feminine cues, we introduced a bold green palette, POWERED-UP GREEN, as a symbol of empowerment.