WORK
6
OF
8
Brand Repositioning
Logo
Walkers & Winers
Walkers & Winers
Walkers & Winers brings to life a distinctly British ritual, strolling through peaceful mountain landscapes and finishing with a well-earned pint at a local pub. In this project, I worked on creating a brand experience, translating this journey into a visual and narrative system where the golden beer becomes a symbolic reward. The result is a grown-up treasure hunt that invites participants to rediscover a sense of wonder and a moment of pure joy.
Walkers & Winers brings to life a distinctly British ritual, strolling through peaceful mountain landscapes and finishing with a well-earned pint at a local pub. In this project, I worked on creating a brand experience, translating this journey into a visual and narrative system where the golden beer becomes a symbolic reward. The result is a grown-up treasure hunt that invites participants to rediscover a sense of wonder and a moment of pure joy.
Brand identity
Motion design
Illustration
Stuart Watson
/ Exec Creative Director
Hikari Funayama
/ Designer
Stuart Watson
/ Exec Creative Director
Hikari Funayama
/ Designer
Identity
Drawing inspiration from British pub signs, explorer gear, and Boy Scout badges, the brand identity is built around storytelling and symbolism. The variable logo system expands from expressive to minimal, adapting to a wide range of applications, with each variation acting as a badge in its own right.
Identity
Drawing inspiration from British pub signs, explorer gear, and Boy Scout badges, the brand identity is built around storytelling and symbolism. The variable logo system expands from expressive to minimal, adapting to a wide range of applications, with each variation acting as a badge in its own right.
Behind the scene
A wide range of type and frame combinations were tested throughout the process, leading to a refined final design. The result embraces minimalism, using only a few selected elements.
Behind the scene
A wide range of type and frame combinations were tested throughout the process, leading to a refined final design. The result embraces minimalism, using only a few selected elements.
